Hailey Bieber is adding another impressive project to her ever-growing resume. 

The 28-year-old model announced on Wednesday morning that she is launching a collaboration with FILA, marking a partnership two years in the making. 

The collection is set to drop on March 6, and Bieber took to Instagram to share her excitement.

A Stylish New Collection

Posing in a series of chic campaign images, Hailey showcased the new FILA collection while sporting her diamond engagement ring from husband Justin Bieber. Her caption read:

“FILA x HAILEY a collab 2 years in the making ❤️‍ dropping March 6th! @fila_global.”

This collaboration is just the latest achievement for the supermodel, who has established herself as a top-tier talent in recent years. In addition to her fashion endeavors, she has found massive success with her skincare brand, Rhode, which continues to expand.

Balancing Work and Family

Despite her demanding career, Hailey also appears to be managing a busy personal life. One campaign image for FILA seemingly reflects the chaos of her daily routine—she is seen juggling groceries while holding onto a croissant and a baby sippy cup filled with orange juice. The photo hints at her ability to balance a thriving career with motherhood.

Hailey and Justin welcomed their son, Jack Blues, six months ago, and according to insiders, she has fully embraced both her business and family responsibilities. A source recently told DailyMail that Hailey is working harder than ever.

“She is taking meetings here and there for new projects. She is super busy with her brand, which is doing better than she ever expected. It’s a wonderful thing,” the insider shared.

There is even speculation that Hailey is looking to expand Rhode into a full-fledged empire.

“She has the drive and vision of a CEO. She’s incredibly focused and strategic about her next steps,” the source added.

Justin’s Role in Their Relationship

While Hailey continues to build her brand, Justin Bieber, 30, has taken a more laid-back approach to his career. The pop star has not released an album since Justice in 2021, which featured hit tracks like “2 Much” and “Unstable.”

According to sources, Justin prefers to spend time with friends and work on music at his own pace rather than take on major projects.

“Justin already has so much success behind him. He’s comfortable—he doesn’t feel the need to prove anything,” a source revealed.

Despite ongoing rumors about tension in their marriage, insiders insist that the couple is on solid ground.

“Hailey is the leader in their relationship, and Justin is fine with that,” the source said. “They balance each other out.”

Addressing Divorce Speculation

Speculation about the state of their marriage has been swirling for months, especially after fans noticed that Justin had unfollowed Hailey on Instagram. However, the Love Yourself singer quickly clarified that it wasn’t his doing.

In a post on his Instagram Story on January 21, Justin addressed the situation, writing:

“Someone went on my account and unfollowed my wife. S* is getting suss out here.”**

He later re-followed Hailey, reassuring fans that their relationship was still intact.

Further putting the rumors to rest, Justin publicly expressed his love for Hailey in a New Year’s Eve post. After she shared a series of bikini-clad photos to ring in 2025, he commented:

“Um. Goin anywhere with u bb. Happy new year.”

Hailey captioned the post:

“Wake up, it’s 2025!”

The couple celebrated the occasion with an intimate party featuring caviar-topped In-N-Out burgers and martinis.

A Power Couple in Their Own Way

Despite their different career focuses, Hailey and Justin appear to be thriving as they adjust to life as new parents. A source told Page Six that they “couldn’t be happier” and that Hailey is more in love with Justin than ever after seeing him step into fatherhood.

“Hailey has seen a whole different side to Justin since becoming a father, and she’s more in love with him than ever,” the insider revealed.

As Hailey continues to build her fashion and beauty empire and Justin takes things at his own pace, the couple remains a powerhouse in the entertainment industry. With the launch of her FILA collaboration just around the corner, Hailey is proving that she’s more than just a model—she’s a force to be reckoned with in the business world.

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