ITV’s This Morning has once again sparked controversy among its audience, with many viewers expressing frustration over yet another segment focused on weight loss injections. 

During Wednesday’s episode, hosts Cat Deeley and Ben Shephard interviewed a woman named Rachel, 

who shared her experience using weight loss jabs—not just for shedding pounds but also for overcoming her struggles with alcohol.

While Rachel’s story was one of transformation, many This Morning fans were unimpressed with the repeated focus on the controversial medication. 

Frustrated viewers took to social media, slamming the show for “pushing” the topic yet again and questioning its motives in airing these discussions so frequently.

Viewers Frustrated Over Constant Focus on Weight Loss Jabs

Rachel explained during the interview that she gained four stone during the COVID-19 lockdown, reaching 19 stone after regularly consuming takeaways and flavored gin. She admitted that she had long struggled with alcohol but had never fully confronted the issue. When she started using weight loss injections to manage her eating habits, she discovered an unexpected side effect—her desire to drink completely disappeared.

“In September, I had gone up a dose, and I just remember waking up and not thinking about it [alcohol] anymore,” Rachel shared. “It used to occupy my mind all the time.”

Her transformation, which resulted in a five-stone weight loss, was a significant personal breakthrough. She described how her newfound relationship with food and alcohol allowed her to be around people drinking without feeling tempted, stating that the thought of consuming alcohol now made her physically ill.

While Rachel’s story was meant to be inspiring, This Morning viewers were less than thrilled. Many took to X (formerly Twitter) to vent their frustration over the show’s continuous coverage of weight loss injections.

One viewer wrote:

“It’s no wonder people are switching off and #ThisMorning is no longer winning awards!”

Another added:

“Weight loss jabs… again? Now they’re saying it makes you a better mum? This is getting ridiculous.”

A third sarcastically chimed in:

“Oh, thank God, a story about weight loss jabs… because we definitely don’t hear enough about those on #ThisMorning.”

A Growing Trend in Coverage

This is not the first time This Morning has faced backlash over its coverage of weight loss injections. The topic has become increasingly common on the program, leading some viewers to speculate about the show’s motivations.

One viewer joked:

“At this rate, This Morning will be sponsored by Ozempic in a few years, the way they keep talking about it!”

Another questioned:

“Is @thismorning secretly sponsored by Ozempic?? Every. Single. Day.”

The ongoing discussion of weight loss drugs has left some fans feeling alienated, with one even tweeting:

“If they don’t stop banging on about them, weight loss jabs are going to make me give up This Morning without even trying them.”

Past Controversy: Giving Weight Loss Jabs to Teenagers

This latest controversy comes just a week after This Morning aired another divisive segment featuring a mother, Jen, who openly discussed giving weight loss injections to her 14-year-old daughter, Grace.

During the interview, Jen revealed that she had undergone gastric bypass surgery at 19 after struggling with obesity for years. When traditional weight loss methods didn’t work for her, she turned to weight loss injections and lost four stone. Seeing the positive impact the medication had on her life, she decided to put her teenage daughter on the same treatment.

Grace, who has since lost nearly two stone, explained that she wanted to try the injections after witnessing how much happier her mother had become.

However, the interview sparked outrage, with many viewers accusing Jen of pushing her own insecurities onto her daughter.

One furious viewer tweeted:

“Should children be given weight loss jabs? No. They need proper parenting, exercise, and healthy food. #ThisMorning.”

Another wrote:

“That woman is forcing her issues onto her daughter. She’s 14! Her body is still developing—this is abuse!”

A third added:

“Her mother clearly has body dysmorphia and is passing it onto her child. Absolutely ridiculous. #ThisMorning.”

Is This Morning Overdoing Weight Loss Content?

As This Morning continues to cover weight loss drugs in multiple segments, the backlash from viewers suggests that many are growing tired of the topic. Some have even accused the show of irresponsibly promoting a “quick fix” for weight loss rather than encouraging healthy lifestyle changes.

With the mounting criticism and declining audience engagement, it remains to be seen whether ITV will address the growing discontent. Will This Morning continue to push weight loss jab stories, or will they take a step back and diversify their health and wellness discussions?

For now, many fans are making their opinions clear—it’s time to move on to something new.

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