Jenna Bush Hager Announces Very Personal Switch-Up to TODAY — Details on Her Show’s Big Move

Jenna Bush Hager, beloved anchor of the Fourth Hour of TODAY, is planning a major transition by relocating her show to Nashville, Tennessee, for a special weekend in May. This exciting move aligns with the debut of her “Read with Jenna Book Festival,” set to take place on May 30 and 31. The festival promises to be an enriching literary celebration, gathering fans and supporters of her book club.
Celebrating Literature with the ‘Read with Jenna Book Festival’

The “Read with Jenna Book Festival” is poised to be a hallmark event for book lovers. Attendees will have the opportunity to interact with prominent authors from Jenna’s “Read with Jenna” initiative, including well-known names such as Blessing Offor, Elin Hilderbrand, and Ann Patchett. Beyond the exciting presence of these authors, the festival will feature a variety of activities designed to spark conversation and connection among attendees.
- Pop-up bookshops showcasing a collection of titles.
- Author signings allowing fans to engage with their favorite writers.
- Enlightening discussions focused on literature and storytelling.
- Live podcast recordings that capture the essence of the event.
- Surprise giveaways to delight book enthusiasts.
Jenna’s Personal Connection to Reading and Literature

Jenna Bush Hager’s affinity for literature is deeply rooted in her upbringing. She fondly shares memories of her parents cultivating a love for reading within their family. This passion for books has motivated her to create initiatives that extend this legacy of literary enjoyment to others. Through the “Read with Jenna Book Festival,” she aspires to cultivate a similar environment for families and individuals of all ages, emphasizing the importance of reading and shared experiences around literature.
In her own words, Jenna expressed her enthusiasm for the festival, highlighting it as a fun, joyful event filled with engaging activities designed to foster emotional connections among participants. This celebration not only underscores her enthusiasm for books but also reflects her commitment to building community through shared literary experiences. With such a personal influence driving the event, attendees can expect a warm, welcoming atmosphere steeped in the joy of reading.
Embracing Community Through Literature

The move to Nashville is particularly significant for Jenna as the city is recognized for its vibrant literary scene and rich cultural heritage. By anchoring her show there, she not only brings attention to the beloved city but also aligns her endeavors with a community that values creativity, expression, and connection. The festival serves as a platform for bringing together diverse voices, showcasing the powerful impact that literature can have in uniting people.
As the “Read with Jenna Book Festival” approaches, Jenna’s excitement continues to grow, fueled by the anticipation of seeing the community come together to celebrate the love of reading. This initiative is not just about books; it’s about forging relationships, inspiring conversations, and nurturing a shared passion that transcends generations. By fostering a love of reading, Jenna aims to leave a lasting legacy that inspires future readers and writers alike.
Mark your calendars for May 30 and 31 as Jenna Bush Hager’s “Read with Jenna Book Festival” unfolds in Nashville. This event promises to be a memorable experience filled with literary joy and community connections. Don’t miss out on the chance to engage with celebrated authors, participate in lively discussions, and enjoy a weekend devoted to celebrating the written word.
